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As Salesforce continues to expand what Automotive Cloud and AI can do with connected vehicle and customer data, the value of a strong integration layer will only grow. The companies that can measure that value clearly will find it much easier to decide where to double down and where to adjust course.
Data integration on Salesforce only matters when it shows up in everyday work: numbers match across dashboards, orders and service events stay in sync, and teams stop checking three systems to answer a single customer question. At that point, people no longer talk about “data issues” and start focusing on the decisions they can finally make with confidence.
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